Trash Trappin’ is an app aimed at bringing the Miami communities together to help clean and preserve the natural environment. Users will be able to participate in organized clean up events and earn rewards for their efforts. The goal of Trash Trappin’ is to encourage users to participate in litter collection activities by offering rewards upon successful completion. These rewards take the form of gift cards and a proprietary loyalty currency referred to as “star points,” which serve as an incentive for users to pick up litter. Users can redeem their accumulated points for hotel points, air miles, concert tickets, and other exclusive company benefits.